ALTERNATION | Case Study
ALTERNATION | Case Study
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Case Study

Jobs Australia

We were the winning bid for a the redevelopment of Jobs Australia new logo and corporate identity. Their old logo was visually outdate, and over the years a range of different fonts, and distorted versions of their logo had started appearing really diluting their corporate position.

 

After meeting with key staff and management, we developed a few concepts for them to review. After that process, the preferred option was chosen and developed further. As it was a complete rebrand, everything needed to be considered – right down to the embroidery on staff uniforms and building signage. In order to keep the logo branding strong and consistant, a style guide was developed for both external and internal users.

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